About us
Background
Race Ride Fire is backed by a collective of expertise both on and off the bike, helping to facilitate the team’s creation and ongoing development.
Operations Collective
A wealth of cycling experience
Collectively, Race Ride Fire brings a wealth of experience in cycling, spanning all levels from recreational to professional. Our expertise extends to international UCI cycling team management, complemented by a solid foundation in business management. On the bike we have competed in some of the world’s biggest road events with our ‘Head of Rider Development’, Colin Sturgess, attaining the ultimate accolade in cycling, becoming a World Champion on the track. Our Creative Director, David Major, specialises in the creation, management and representation of brands, successfully guiding numerous concepts from inception to global market prominence.
Rob Orr
Team Operations
Beginning his cycling journey later in the realm of sports, Rob commenced competitive cycling at the age of 24. The following year saw him relocate to France to join a ‘Division National’ team, marking the earnest pursuit to ascend the ranks of the sport. Over the years, Rob steadily progressed, ultimately reaching the global stage by competing for UCI Continental teams.
Serving as the Head of Operations for ‘Memil Pro Cycling,’ he successfully nurtured the team to its pinnacle, achieving a top-80 world ranking by Pro Cycling Stats in late 2018.
Rob is a Company Director and Chief of Operations for Ride Fire, as well as making up 50% of Champion Cycling Services.
Acutely aware of the help and assistance received over the years, Rob’s desire is to also help others. Race Ride Fire is being formed through a desire to create community and give back to the sport, together with a belief in individuals and their hopes and dreams – these are the elements behind his motivation.
Steve Tait
Direction
Having competed as a distance runner as a young man before focusing on studies and his career, Steve provides different insight to many having balanced his love for cycling alongside career success off the bike which has seen him rise to the upper echelons of one of the UK’s biggest supermarket brands.
Steve’s achievements on the bike are numerous. A very talented hill climber, Steve has wins and course records to his name and titles including 2019 LVRC National Road Race Champion. Steve’s perspective will be a huge asset to the team and the younger riders, offering balanced and nuanced direction.
Colin Sturgess
Rider Development
Colin has a long list of achievements to his name both on the track and road as a professional cyclist, including the ultimate cycling accolade, World Champion.
Colin more recently worked as Directeur Sportif for UCI Continental teams Ribble Weldtite and Madison Genesis, whilst also directing numerous other non-British UCI teams at races around the world. His results on the bike speak for themselves.
Colin is currently based in Spain near Alicante whilst developing plans for Champion Cycling Services including Champion’s annual January – March training base out of Calpe, a key location for many professional and motivated cyclists looking to train during the winter months.
Colin’s coaching and guidance will be vital in creating rider development whilst also providing a pathway for young rider progression to the higher levels of the sport.
David Major
Brand Manager
David brings decades of expertise in brand creation and development. As the owner of Creative Direction, a dynamic firm specialising in graphic design, digital innovation, and marketing, he will play a central role in shaping the team’s public image. With a track record of supporting teams in motorsport and playing a key role in the creation and growth of numerous brands, David is poised to offer valuable insights on how a team and its sponsors should be portrayed.
His engagement goes beyond the conventional, providing riders with a unique opportunity for personal growth and enhanced representation. David’s involvement not only serves as a catalyst for riders’ skill development but also as a bridge to acquiring valuable expertise applicable in the professional workplace and business arena.
Simon Deeley
Team Operations
Simon, a co-founder of Ride Fire in the UK, boasts extensive cycling experience with a notable track record in high-level domestic time trials. While the demands of business and personal commitments limit Simon’s daily involvement, his role as a seasoned Directeur Sportif – both domestically and internationally – promises invaluable input and direction whenever called upon. His wealth of experience ensures a strategic and impactful contribution to the team’s success when his expertise is requested.
Simon will be present at key events organised for the team such as training weekends and occasional media shoots. Simon is therefore able to offer input and advice, though the greater part of his direction will be behind the scenes.
